Make survey data that becomes your
We run the survey, find the headline stats, and turn them into the content your team publishes all year — and AI search engines cite.
30 minutes · No commitment · Free survey concepts
of B2B brands are invisible in AI search without original data
more engagement on data-backed content vs opinion posts
pieces of content the average B2B buyer reads before buying
Our Clients
The brands publishing TrendCandy survey data
Survey content fielded for B2B leaders across SaaS, media, finance, and enterprise software.
The Content Black Hole
Most B2B content disappears the day it's published.
Generic LLM-written posts. Opinion blogs nobody links to. PDFs that never get cited. Without an original-data hook, your content marketing keeps shouting into a void — while AI-search and the press keep citing the brands that bring numbers.
The Content Black Hole
AI summarizers, infinite scroll, and a flood of generic LLM-written posts mean most B2B content disappears the day it's published. Without an original-data hook, your team is creating content nobody links to and nobody cites.
71% of B2B brands are invisible in AI search
ChatGPT, Perplexity, and Gemini cite the brands behind the data — not the brands rephrasing the data. If you're not publishing original stats, you're not getting cited, recommended, or referenced.
Thought leadership built on opinion alone doesn't move buyers
B2B buyers consume 13 pieces of content before they buy. Opinion posts blur into noise. Exclusive survey insights are the gravity well that pulls press, links, and pipeline back to your brand.
How it works
One survey. A year of superior content.
From kickoff to a published headline bank in 2-3 weeks — without you writing a single research question.
Discovery & survey strategy
We meet, learn your goals, your audience, and the headlines you wish you owned. We come back with 2–3 survey concepts and the exact stats each one is built to produce.
Fielding & analysis
We write, program, and field the survey to verified B2B respondents in your target segment. Then we comb the data for publishable angles, contrarian findings, and ready-to-publish headlines.
A year of content, ready to ship
You receive a headline bank, chart-ready data, social hooks, and short-form copy — enough to fuel a year of eBooks, blog posts, press pitches, infographics, and AI-search-friendly assets.
Done-for-you
Everything you need to ship a year of survey-backed content.
TrendCandy delivers the data and the headlines. Your team ships the campaigns.
Survey strategy & research questions
We start with your category, your buyer, and the headlines you wish you owned — then design the survey to produce them. Every question is built backward from a publishable stat.
Professional survey writing & programming
Our team writes and programs the survey for engagement and statistical validity. No boring grids, no abandonment, no garbage data. Built for storytelling, not academic publication.
Qualified-respondent recruiting
We recruit hundreds of real, verified B2B respondents in your target audience — by role, company size, industry, geography, or buying authority. Panel quality you can defend on a press call.
High-engagement survey delivery
Tight, mobile-friendly experiences with completion rates that produce real numbers — not the noise you get from low-cost panels.
Data analysis & headline mining
We comb the dataset for the angles a content marketer can actually use: counter-intuitive findings, generational splits, regional surprises, the contrarian quote your CEO will love.
Headline writing & content creation
Every project ends with a list of plug-and-play headlines, charts, social hooks, and short-form copy. One survey delivers a year of campaigns — without you starting from a blank page.
Client wins
Survey-backed content that won the year.
A snapshot of campaigns built on TrendCandy survey data — from tier-1 media coverage to category-leading lead-gen pieces.
Covered by Harvard Business Review and CNBC
Qualtrics — original survey data turned into tier-1 media wins.
#1 Lead-Generation Campaign of the year
Intercom — gated survey insights drove 100K+ MQLs.
#1 Business Unit eBook of the year
Adobe — survey-backed eBook out-converted everything else they shipped.
10x content engagement
Mid-market SaaS — exclusive stats lifted engagement an order of magnitude.
4x live-demo registrations
B2B platform — survey-led demand gen replaced thin gated assets.
Top-performing SEO asset
Enterprise client — survey-backed page became the most-trafficked piece on the site.
About TrendCandy
Built by a content marketer who got tired of waiting on data.
Justin Ethingtonspent a decade running survey research and content programs inside one of B2B's most cited research engines. He started TrendCandy to bring that same headline-grade survey work to brands without a research team — at a budget that makes sense for a marketing department, not a McKinsey engagement.
Built and ran in-house survey research and content marketing programs at Qualtrics — the team behind the original-data engine that won HBR + CNBC coverage.
Has shipped survey-backed content for Intercom, Adobe, Deloitte, SAP, Zoom, RingCentral, Audible, and a long list of B2B SaaS leaders.
Obsessed with one question: what's the headline a journalist would actually pick up? Every TrendCandy survey is built backward from there.
Who this is for
We're for brands that want to publish data — not just collect it.
YES — a fit
- B2B companies who want to PUBLISH survey data externally — press, content, lead-gen, AI-search visibility.
- Content marketing, demand-gen, PR, and brand teams at SaaS, services, and B2B platforms.
- Brands tired of thin AI-generated content and ready to own a data narrative competitors can't copy.
NOT a fit
- Internal-only research projects — product naming, pricing tests, employee surveys, internal NPS.
- Academic, white-paper-only studies where the data won't be turned into public content.
The Guarantee
The Dream Headlines Guarantee
If your TrendCandy survey doesn't double the engagement of comparable content on your channels, we keep working the data until it does — or we work for free. It's that simple.
FAQ
Questions content teams ask before booking.
If yours isn't answered here, ask Justin on the call — he'd rather you have the right answer than a polished pitch.
Book a Call
Today's the day you create better content.
Grab a time below for your 30-minute Dream Headlines session with Justin. We'll come to the call with 2-3 survey concepts tailored to your category — plus the headlines each one is built to produce. No brand ever became a thought leader by pointing to someone else's thought leadership.
30 minutes · No commitment · Free survey concepts
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